Digital Media and Artificial Intelligence: A Theoretical Approach to Their Role in Teaching Arabic

Abstract

In light of the information revolution, globalization, and the emergence of virtual society, social media, powered by artificial intelligence, has become a pivotal role in shaping the cultural and national identities of peoples through their languages. Communication is no longer limited to the exchange of information; it now relies on a cognitive awareness of the importance of language. The Arabic language has benefited from AI technologies in various fields, most notably automated language processing or "linguistic engineering," which includes machine translation, text analysis, blogging, and search engines, and requires a combination of linguistic and computational proficiency. These applications have facilitated the use of Arabic in various sectors, such as banking and communications, making it available anytime, anywhere, using computers or smart applications, enhancing the presence of the Arabic language in the digital space.