Tendency of Media Students Towards the Use of AI & Technology Tools in Education

Abstract

The current research aimed at identifying student tendencies towards using AI tools in media field. The research problem revolves around determining the level of awareness among the study sample regarding artificial intelligence tools, as well as their cognitive, emotional, and behavioral attitudes toward these tools. Additionally, it seeks to explore the challenges they face when using such tools and the opportunities these tools may provide to enhance their learning process. The research depends on theoretical Approach to Tendency. The research community was selected from media college students in the Arab Republic of Egypt, and conducted in-depth interviews with a sample of 21 students from different classes at Faculty of media in Sinai University. The research indicated that 76.2% of the selected sample pointed out that they participated in AI-specific education courses, and 42.8% expressed concern about the use of AI tools in the media field, while 23.8% of the research sample was satisfied with the use of these tools because they facilitate performing many theoretical or applied tasks. The results of the in-depth interview indicated that media students could use AI tools when performing scholarly and practical assignments to summarize topics. Students could employee various apps such as GBT Chat, Copilot, Hegyn, to make full AI-newsletters, Poe, and Gemeni; they also could depend on AI-image generators tools such as Leonardo, Midjourney, and Canva and Deep fake, as well as Eleven lab to make voice over, and DID to make videos. The in-depth interviews also indicated the variety of challenges preventing the integration of AI into media, as these tools are expensive and non-free, as well as the inability to fully control the output of AI tools, in addition to the inability of AI to evolve to the extent that it is fully reliable.